Videos against violence: A new culturally-relevant approach to clinic screening

Tavrow, Paula

Saturday, March 21, 2015: 11:25 AM-12:45 PM

Room 15 (Renaissance Washington, DC Downtown Hotel)

Speaker:
Paula Tavrow, PhD, MSc, MALD, UCLA Fielding School of Public Health

Author:
Mellissa Withers, PhD, MHS, University of Southern California

Presentation Format:
Innovative/Promising Practice Program Report

Learning Objectives:

Describe the process of developing culturally-relevant videos for DV screening.
Explain how Google analytics can be used to monitor website use.
Describe the challenges of consultation room screening and identify ways to overcome them.

Description:
Videos Against Violence is an innovative program for health clinics that uses videos featuring a “trusted friend” to assist female patients to overcome their fears and inhibitions to disclosing domestic violence to providers. Project components were: (1) development of 3-minute videos in six languages posted on a website and monitored through Google analytics; (2) provider training; and (3) multi-lingual cards with hotline information. We will show video clips and discuss barriers they addressed, plus program challenges and lessons learned.