Friday, March 30, 2012: 10:20 AM-10:40 AM
Yerba Buena Salon 7 (San Francisco Marriott Marquis)
Presentation Format:
Poster
Learning Objectives:
- be able to discuss the use of emerging communication channels, such as social networking websites, as a device for reaching a large teen community.
- be able to explain the benefit of using teen-driven social marketing to prevent teen dating violence and promote healthy relationships
- be able to design an effective strategy of teen involvement using a two-tier approach where teens are encouraged to educate themselves and then engage their peers.
To achieve meaningful changes in teen behavior, teens need a safe space where they can explore relationship norms. Start Strong Atlanta developed a social networking website, Facebook pages and Twitter accounts to provide teens with space to voice their norms about relationships and challenge harmful ones. The website needed to be developed by teens to produce culturally competent content that reflects teen community realities. The presentation details a process examining the effectiveness of teen involvement in the developing social media.